Benefits of Having a Company Blog

March 13, 2018
Posted in: Web Design, Web Development, WordPress

Today, everyone is blogging about something. There are blogs on travel, lifestyle, technology, and more. You name it, there’s probably a blog on it. So, you could understand why blogging has become such a popular marketing tactic for businesses. It’s a great platform to express your company’s interests, it’s inexpensive and can provide many benefits for your business. Here are a few reasons why you should get into blogging.

Drives Traffic

Usually, websites will never update their pages with new content and will typically stay the same for several months. Blogging can help this problem. Blogging also keeps your website “fresh” with new content, which Google loves so much. With frequent blog posts, you create more indexed pages and new content for search engines to use, which can lead to more visibility for your company. This can ultimately strengthen your social reach.

Credibility

Everyone turns to the web for answers to just about everything these days. By creating a blog, you’re providing a possible resource for these answers. A blog shows your company’s ability to answer common questions and give advice on anything related to your field. If you constantly post and keep providing valuable information, it can help your company establish credibility with your customers, which can lead to higher conversion rates.

Additional Benefits

A blog can also have many additional benefits for your company. It’s a great platform for job postings, displaying completed projects, and testing products. Wouldn’t it be nice to see the possible interest of a product before you actually decide to create it? A blog also allows you to show your companies interests and passions that customers wouldn’t be able to see on your website normally.

As you can see, blogging is a great marketing tactic that can lead to many benefits for your company. If you have the time, I highly suggest you start up a blog.

If you need any advice on how to start one, please feel free to contact us!

Jessica Bennett

Content Specialist
613-801-1350
[email protected]
Jessica is a content specialist here at Machine, and helps us populate websites, handle social media, and review our work. View full profile